The Christmas Ad game is strong this year. John Lewis set the bar high with #ManOnTheMoon but then Sainsburys gave us Mog and well our heart-strings (and purse strings) are being pulled in all directions.
And now a dark horse has just entered the emotional Christmas advertising race with this UP! Inspired animation.
The ad for the Spanish Lottery tells the story of lonely nocturnal security guard Justino. Justino works the night shift in a mannequin factory and with few colleagues to keep him company, he spends his hours building scenes of joy for his day time co-workers.
The ad serves to remind us again that there might be people who are lonely this season and that we should reach out to those. ICYMI, Liz McHugh shared her story about Christmas and why it may not be the most wonderful time of the year.
