Dating Site Comes Under Fire For Labelling Freckles As ‘Imperfections’

People are calling out Match.com about their new ads, entitled #LoveYourImperfections, focusing on freckles, eye colour and hair colour. The ads were launched in London tube stations and they have caused a furore among commuters who took to Twitter to show their distaste for the marketing campaign. People are annoyed at the fact that the adverts appear to suggest that freckles, different coloured eyes and red hair are 'imperfect'.

...But #redheads #freckles & #hazel #eyes are #beautiful NOT imperfections! #loveyourimperfections pic.twitter.com/3IzYXQ4I1s

— Rebekah Walker (@RebekahWalkerUK) April 11, 2016

Saddened by the @Match ads on the tube. Since when are freckles an imperfection?! #loveyourimperfections is damaging pic.twitter.com/oOQtvAeqpI

— Katharine Longworth (@Klongwo) April 11, 2016

#loveyourimperfections @Match @match_UK Disgraceful! Freckles are a sign of beauty! How to alienate half the UK! pic.twitter.com/aQS32n3UUE

— Pammiegee (@pam_gee) April 10, 2016

.@Match suggesting that #freckles are an imperfection. Not cool. #LoveYourImperfections pic.twitter.com/QPQAdGVwMl

— Charlotte Henderson (@charlottehendo) April 9, 2016

A spokesperson for the dating site spoke to The Guardian:  "Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud. "We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique".