Aldi To Change The Name Of Its Yellow Paint After Complaint From Sexual Abuse Victim

Aldi have been forced to change the name of a yellow paint product following a complaint from a customer who has suffered sexual assault. The paint in question is titled "Rape Yellow" in reference to rapeseed flowers. While it is listed as "rapeseed yellow" online, it reads "rape yellow" on the £4.99 tins. According to the Coventry Telegraph, one customer became "choked up" when she saw the name on the tin. She told the paper: "I looked at the paint and thought it can’t possibly say that, you have got to be kidding me, there’s no way they would sell that. I started choking." "I got straight out of there. I was furious and upset. "You wouldn’t sell something called abortion red or poo brown. To me it’s the same thing, it’s offensive. "It is a word that is a problem. How many other words can you think of for yellow without using that one?"

I think I'm ok for "Rape Yellow" paint @Aldi_Ireland thanks though #weird #random #badchoice pic.twitter.com/990s9sxoGQ

— Dark Glitter (@DarkGlitterK) March 13, 2015

An Aldi spokesman told The Metro: "This paint is a colour widely referred to in the industry as ‘RAL 1021 Rape Yellow’, which refers to rapeseed. "The colour name will be altered to rapeseed yellow for all future production of this paint."