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25th Mar 2014

#NoMakeUpSelfie Phenomenon Raises €1 Million For The Irish Cancer Society

Fantastic news!

Fantastic news! Today, Mark Mellett, Head of Fundraising, Irish Cancer Society announced that a whopping €1 million had been donated to the charity through #NoMakeUpSelfies.

The social media craze sparked a flood of donations to the charity, with massive support from the public and personalities like Majella O’Donnell, Dáithí Ó Sé, the Rubberbandits and Una Foden.

“We are heartened by the amazing and unprecedented response from the Irish public – both home and abroad – as a result of the #NoMakeUpSelfie movement” said Mark Mellett.

“Since the #NoMakeUpSelfie phenomenon  started last week donations have been coming in from supporters in Ireland and across the globe – from Europe to South America, Canada and the USA, New Zealand and Australia – and even from Africa, Asia and the Middle East. I am thrilled to say that the Society has received €1,000,000 in donations. We would like to extend our appreciation to all those who have donated with such incredible generosity. It is a testament to the generosity of the public and the Irish diaspora around the globe.”

The money raised from donations are to go to the charity’s breast cancer services and research, such as their helpline, night nursing service and Peer-to-Peer support programme.

According to the charity, 1 in 10 Irish women will be diagnosed with breast cancer, but 8 out of 10 will survive, thanks to new and breakthrough treatments.

For anyone interested in making a donation, you can: CallSave 1850 60 60 60, or text Pink to 50300 to donate €4 now. (100% of your €4 goes to the Irish Cancer Society across most networks. Some providers apply Vat where a minimum of €3.26 cent will go to the Society. Service provided by LikeCharity (01-4433890).)

For those donating outside of Ireland – donate online at