Today FM’s hugely successful Shave or Dye campaign in aid of the Irish Cancer Society is back. And this year there’s a pretty brilliant twist…
Not only is the fundraising initiative encouraging people to ‘Shave or Dye’ their luscious locks in the name of charity, there’s also now an ‘Oh My!’ option.
What’s that about, we hear you ask? Well, all you need to do is share a bad hair selfie or a photo of a dodgy haircut from your past on social media and text ‘shave’ to 50300 to donate €2 to the Irish Cancer Society. Who’s up for it?
Since its launch in 2010, the campaign has raised a staggering €7.5 million euro with over 30,000 Shave or Dye events held across the country. Everyone from Senator David Norris to the Irish football squad has been involved.
Shave or Dye has also smashed a number of world records including ‘The most heads shaved by one barber in one hour (2010)’ and ‘The biggest gathering of Mohicans (2013).’
You can head on over to Today FM to check out this year’s TV ad featuring a series of hair dos and don’ts by Ian Dempsey, Mairead Farrell, Matt Cooper and more.
To get involved in Shave or Dye 2015, log onto www.todayfm.com/shaveordye2015 or text ‘shave’ to 50300 to donate €2 to the Irish Cancer Society. Go on, you know you want to.
