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Published 16:00 17 Apr 2019 BST
Updated 19:38 18 Apr 2019 BST
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Taking the battle of the fizzes outside the world of booze for the first time, the new English Sparkling shade developed by Pantone challenges ‘Champagne’ as the go-to colour term within design and interior circles.
Inspired by one of the most popular (and highly awarded) English Sparkling wine, Wyfold Vineyard Brut, the colour is now available to use digitally worldwide, and can be purchased as a paint through Valspar in all B&Q stores.
The colour has been described as "subtle and stylishly elegant, creamy hue that quietly expresses effervescence and good taste.
"Young in spirit and timeless in its appeal, this natural off-white shade conveys feelings of Spring freshness and modernity."
David Thatcher, CEO of Laithwaite’s Wine, said:
“Just as Burgundy and Champagne are very well known terms for colours it’s now time for English Quality Sparkling Wine to take centre stage.
"Creating an official colour is a great way of acknowledging the ever-growing popularity of the English wine industry around the world. Barbara Laithwaite’s Wyfold Vineyard Brut has long been a front-runner in the category, so it was the perfect fizz to inspire the definitive colour – and feels far more Spring-like than painting the town red".
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