British people are DISGUSTED by this common Irish food item

This is unfathomable.

For our brothers and sisters abroad, I'm sure it's extremely hard living away from home and missing the eats and treats that Ireland provides. There are few delicacies that are very specific to our country and there's one food item in particular that has raised a few eyebrows recently. Billy Roll, as many of us know it as, is a type of ham with different colours, a mix of processed meat rolled into the shape of a face. It was and still remains a serious lunchbox staple in Irish packed lunches. One shopper spotted our favourite Billy Roll in a supermarket in the UK - but was confused at the peculiar name it was being sold under. Our precious Billy roll has been stolen and is now being sold as... Meat Clown.

Client: "No one buys processed meat anymore. It's seen as unhealthy. What can we do?"

Agency: 'We've an idea....' pic.twitter.com/wnxMykUP7f — James Herring (@itsjamesherring) June 6, 2016

MEAT CLOWN? Seriously? To many shoppers who haven't experienced the joy of Billy Roll, the reactions of spectators were a spectrum of hilarity and disgust:

Meat Clown has to be the most terrifying combination of words ever — Hapax Legomenon (@AwwwNawMate) June 7, 2016

G’night, sweet dreams, don’t think about the MEAT CLOWN pic.twitter.com/mjU1UcpG7C

— Matt Round (@mattround) June 6, 2016

Praise be I didn't see the #meatclown until this AM?????????? https://t.co/rRfd6KdEnJ — David Hale Smith (@davidhalesmith) June 7, 2016

I can't see it selling too well as 'meat clown'. IT'S BILLY ROLL DAMMIT.

Lead image via Tesco