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Published 10:27 22 Jul 2017 BST

Their rivals were not for taking this lying down, unsurprisingly, and came back with a response as fiery as a jalapeno.
OK, maybe not as fiery as a jalapeno, but it was still very clever.
This is what they wrote back...
The writing underneath the initial message reads, simply: 'Try tacos instead'
Boom.
Boojum subsequently tweeted their neighbours with a friendly response.
https://twitter.com/Boojum_Dublin/status/888477438862348289
...to which Pitt Bros could only respond...
https://twitter.com/PittBrosBBQ/status/888478935801106432
...and then this...
https://twitter.com/Boojum_Dublin/status/888479653266165761
However this escalates, there is one inescapable fact. We're bloody starving.
Thanks to a certain Boojum employee for drawing our attention to this. Be lovely to one another. Doctor issues warning over foods that are ‘worse for you than smoking’
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