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Published 16:19 14 Oct 2019 BST
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Anne Roche is the owner of Roches in Kimmage. Spending her days meeting people who have breast cancer to fitting them for wigs and following on with post-chemo hair treatments, she explained how challenging the work can often be but how remarkable and inspiring it is to see the strength and courage of her clients.
"I do find people absolutely amazing and do you know when you see the resilience that people have and what they face and what they go through it really kind of it's very uplifting and it's very rewarding as well but sometimes it's very sad I mean I have fitted wigs on people who are basically telling me they want their wig for there... they're terminal and they want to look well while they say goodbye to their friends."
Anne's team features three former wig wearers and two breast cancer survivors, all of whom are qualified and experienced hair replacement and breast care specialists.
"We've a great team here so we kind of bounce off each other, we rely on each other for, kind of, support but everyone who works here I would say they have to be an empath they have to get job fulfilment they have to enjoy helping people otherwise it wouldn't work and a good few of the team here have actually gone through cancer themselves so we kind of get it from both sides."Anne also revealed that it often puts clients at ease when her staff can talk about their own experiences with breast cancer to loosing their hair and how their families dealt with any change. Roches is also running a campaign this month called Don't Get Mad Get Even to educate women about the different procedures and garmets you can wear to solve uneven breasts after breast cancer treatement.
From the different types of partial prostheses to lumpectomies, Roches wants to raise awareness and educate women on how to continue feeling themselves post-cancer and not be afraid of figure-hugging clothes.
You can read all about the campaign here plus listen to the show here.
It's time we all become more #breastaware.
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