She’s one of the most likable characters on reality TV’s poshest reality show, and now Binky Felstead is putting her popularity to use as the new face of Rimmel Sunshimmer.
The BAFTA award-winning star of E4’s hit show, Made in Chelsea will appear in Sunshimmer’s advertising campaign from February 2014. Binky brings her true British flair and on camera glamour to the brand.
“I was absolutely thrilled when asked to be a part of the new Sunshimmer campaign. Tanning is an essential part of my beauty regime. I’ve always loved Rimmel and Sunshimmer Instant Tan is a great way to get a sun-kissed glow at home”, says Binky.
As a girl about town, Binky epitomizes Rimmel’s cool and eclectic London style. Her great personal appeal and London connection also means she is well positioned to communicate the key brand values. The new Sunshimmer campaign will be seen across print, online and in-store advertising in the UK and Ireland in 2014. The campaign will also introduce the brand’s re-styled product packaging, plus the addition of two NEW products: Sunshimmer Pre Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.
The bubbly brunette will be in Dublin next week for an exclusive Rimmel Sunshimmer relaunch party, and we’ve got tickets to give away!
One lucky Her.ie reader and a friend will win tickets to the party, which takes place in Dublin next Thursday, January 16th, from 5 to 7pm. Not only that, though… our winner and her friend will each bag a fantastic Rimmel hamper worth a whopping €250!
To win, simply follow the brand new Rimmel Ireland twitter account here, and answer the simple question below. Good luck!
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