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Food

02nd Jun 2016

You’ll never guess who wrote the McDonald’s “I’m Lovin It” jingle

We're still not over the shock.

Cathy Donohue

No way.

Every so often you’ll come across a random fact that completely floors you and this particular revelation is mad altogether.

Apparently, the brains behind that McDonalds jingle, you know the one, I’m Lovin’ It, is none other than rapper Pusha T.

Former record company exec Steve Stoute, who now heads up his own marketing business, recently chatted to New York-based radio station, Hot 97, and revealed the inside information.

https://www.youtube.com/watch?v=eBlD2N_AwgI

He said that it was one of the first projects his marketing firm, Translation, looked after.

According to Pitchfork, the information came about when Hot 97’s Ebro Darden initially referred to the jingle as the work of Pharrell and Justin Timberlake.

Stoute wasn’t long putting him right and apparently said: “No you know who did that? Pusha T”.

So, JT sang but it was Pusha T who came up with the slogan and the jingle.

YouTube: lundum0