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17th Sep 2012

Is Your Mum A Supermum? Nominate Her Now and Help LauraLynn House Raise Funds

Tell the nation how great your mother is, and raise funds for Ireland's second children's hospice with this Supervalu Supermum competition.

Is your mum a Supermum? 

SuperValu, P&G and LauraLynn have teamed up with Ireland AM on TV3 for the 2012 SuperValu Supermum, a nationwide search for exceptional Mums who have made an impact on a child’s life through a precious moment, no matter how small. If this sounds like your Mum, or a mother you know, then now is the time to shout it from the rooftops and nominate her for a Precious Moment. Your nomination will help support LauraLynn, Ireland’s Children’s Hospice as SuperValu have pledged to donate the cost of one brick to LauraLynn for every nomination received (brick costs €2.50).

One SuperValu Supermum and two runners-up will be chosen by an independent judging panel. Each finalist will receive a pampering lifestyle makeover including wardrobe, hair and makeup before an exciting reveal live on Ireland AM to talk about their precious moments before this year’s Supervalu Supermum 2012 is announced. In addition, the overall winner will receive €1,000 to spend on precious moments with her family and the two runners-up will each receive €250. Each finalist will also receive a hamper of Daz and Pampers along with €250 worth of Supervalu vouchers. 

It’s simple to get involved; entrants can nominate a mum for the SuperValu SuperMum 2012 search via Facebook here, leaflets in store or by sending the entry by post to Supervalu Supermum Competition, PO Box 11707, Dublin 2. Entries must include your name and contact details as well as the name and contact details of the person nominated and the name of their local SuperValu store. Closing date for nominations is this Saturday, September 22nd.

Proud Sponsor of Mums, P&G, and LauraLynn aim to give ‘Precious Moments’ to those who need them most so a new community has been set up by P&G and LauraLynn at Both are calling on everyone nationwide to join this community and show their support.