This TV reporter tried to avoid flood water and the internet reacted marvellously

Were those shoes really worth it? A reporter, Lydia Cummings, was doing a broadcast from a flooded city of Puebla in central Mexico, when she was photographed getting carried through the water by two locals. And all because she didn't want to get her shoes wet. When the photo surfaced online, the internet went into a frenzy over the whole situation and with the aid of photoshop, she got turned into lots of different memes.

You / Me #LadyReportera pic.twitter.com/ueUTMG6j7r

— BuzzFeed México (@BuzzFeedMexico) June 28, 2016

Gradually #LadyReportera began to trend and all sorts of creations were shared.

#LadyReportera jajajaja pic.twitter.com/RZVLKFoJXj — Arturo Amador (@aramalva) June 28, 2016

How a Mexican reporter covering a flood in Puebla became a hilarious meme https://t.co/pXuwtVmLSU #LadyReportera pic.twitter.com/HSOZ7G1mLP

— Laura Martínez ® (@miblogestublog) June 30, 2016

#LadyReportera Guardiass!!!! pic.twitter.com/zyiN5FFnzm — Leo Frenkel W (@LeoFrenkelW) June 29, 2016

* Small step for man, giant leap for #LadyReportera * pic.twitter.com/CtZLi7WPGO

— Papá Olvidado (@PapaOlvidado) June 29, 2016

HUMOR #LadyReportera #TR #TecniRudos pic.twitter.com/JZXpniIozC — TecniRudos (@TecniRudos) June 30, 2016

The beatles imitando a #LadyReportera pic.twitter.com/xgZQElwmVa

— celestino (@CelestinoTeran) June 29, 2016

But the story didn't end well for Lydia, as she got fired for caring more about her shoes than her job. The TV bosses at the station she worked for caught wind of the story and were unhappy at the situation. According to The New York Post, she posted a video apology on Twitter following her exit from the role saying:

"The photos posted lack professionalism and tact. All we wanted to do was help and now we’ve created negativity.”

At the time of the photo, she told a local newspaper that she felt obliged to let the two locals carry her over the water and insists that she was put down 2 seconds later. She said:

“I try to maintain a relationship of empathy with people and was afraid of sounding rude if I refused the favor. I was [carried] two seconds and then asked them to put me [down]." “Despite the bitter pill, I want to be a journalist. I love this profession, I have covered several floods, which I [got] wet and never cared. After all this [settles] down a little [I will] keep looking for opportunities."