A new ad posted on YouTube today has left viewers in awe of its blatant racist message.
The ad is for a detergent brand called Qiaobi.
It opens with Chinese woman doing her washing. A black workman covers in paint leans around the corner and the woman suggestively beckons him over.
But instead of turning into a romantic rendezvous, the woman stuffs a detergent capsule in his mouth and shoves him in the washing machine. After a washing cycle, the black workman comes out as a pristine, fair-skinned East Asian man.
Twitter is reacting appropriately.
@Qiaobi having a hard time selling detergent? Racist much????? https://t.co/S452uembHP
— William Jeffery (@CoachJeffery) May 26, 2016
Don’t even know where to begin with this Chinese laundry advert…! Wtf. https://t.co/ohvi1knnVE
— Peter (@Pete_Thom) May 26, 2016
The one where the #racist Chinese detergent commercial washes a black guy clean into an Asian guy. Just wow. https://t.co/Y87cF8946B
— kaza razat (@kazarazat) May 26, 2016
My god I am apalled. Even though Italy had a similar one, doesn’t make it ok https://t.co/6LUmaxrDOP via @youtube
— Cindy C (@styleologiecc) May 26, 2016
Yoooooo…is this Chinese ad racist? #howisitnot? #smh https://t.co/typkqhqdjN https://t.co/g8rKLOQId6
— Jimmy Simeles (@JSimDerulo) May 26, 2016
See for yourself. Let us know what you think.
https://www.youtube.com/watch?v=Xq-I0JRhvt4
