I’m a Celeb trials set to be different this year, producers say

This year's batch of celebs are not in for an easy ride.

I'm A Celebrity...Get Me Out Of Here kicks off this Sunday, and according to producers, the challenges this year are set to be a little different. For the second year in a row, filming will take place in Gwrych Castle, Wales rather than the jungle. But, just because the stars will be closer to home doesn't mean that they're in for an easier ride. In fact, according to producers, this year's celebrities are in for a tougher time as far as challenges are concerned. The show's producer Tom Gould revealed to PA that the results of the first challenge - Turrets of Terror - will see the contestants battle it out for sleeping arrangements. The winners will get to sleep in the main camp, while the losers will have to sleep on hard floors in The Clink. Gould said that this first challenge will "change the dynamic" right off the bat and that it will add a "different dimension" to the stars' experience. The celebrities coming face to face with their fears on this year's season are Arlene Phillips, Louise Minchin, Matty Lee, Snoochie Shy, Richard Madeley, Naughty Boy, Kadeena Cox, David Ginola, Frankie Bridge and Danny Miller. While the challenges may indeed be numerous and more challenging, not everyone is looking forward to the return of the competition show. Animal rights group PETA recently called for a boycott of the show, describing its continued use of live animals as "horrific". PETA's UK Media and Communications Manager Jennifer White, recently told Metro: "Every season of this show brings more cruelty to our screens. "Animals are terrified and abused and killed for these challenges and it's all for a cheap laugh. "We encourage everyone to boycott watching this year's show." Ms White added: "People didn't want to see animals being eaten alive, and they got rid of live eating challenges, but we're still seeing animals being treated in these incredibly horrific ways, all to try and up their TV ratings."