Holly Willoughby just announced a shock career move on Instagram

It came as a surprise to many followers.

Holly Willoughby has to be one of the busiest women in telly. Yes, from her daily duties on This Morning to co-presenting duties on Celebrity Juice and now I’m A Celeb, she’s certainly got a full schedule and that seems to have lead to a decision to step away from one of the projects she’s been working on. Taking to Instagram earlier today, Holly told followers that she’s decided to step away from the lifestyle brand Truly just months after announcing it. Holly and the Truly team were preparing for the launch of the brand this autumn, however, now the TV star says she’ll no longer be involved.

“After much consideration, I have made the decision to step away from Truly,” Holly told followers. “To launch a brand news total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.”

Holly’s post received huge support from followers who although they were disappointed, praised the mum-of-three for making the decision.

“I admire you for doing this,” wrote one follower. “Thank you for introducing us to Truly and I hope this decision makes you happy because that’s all you deserve.”

Holly announced back in April that she and Dragons’ Den star Peter Jones were launching the brand.