I’m A Celeb champ Danny Jones will have to give up prize despite last night’s win

The new king of the jungle won't be holding onto his prizes for too long!

Viewers of the popular reality show watched on as Coleen Rooney was announced as runner-up, with Reverend Richard Coles taking home the bronze.

However, King Danny won't be keeping his prize for long as he must return it in the future.

ITV viewers were happy about the singer's win, with one writing: "Congratulations Danny, so well deserved."

Another commented: "Really pleased for Danny. Top bloke, shown so many times it’s okay as a man to be vulnerable and show emotion even on live TV."

Last year's winner, Made in Chelsea star Sam Thompson handed the crown over to the 38-year-old father-of-one during last night's show.

Speaking on This Morning after his win last year, Sam revealed he was forced to return the crown.

When presenters asked him why he'd not brought his accolades along to the segment to which he revealed: "I didn't get to keep anything! They wouldn't let me keep anything!"

Laughing, he went on to say: "I had to give the sceptre back. I really wanted to bring it through airport security because it's quite big.

"But yeah, I don't have anything to show for it."

Additionally, this year's winner Danny will not be receiving a cash prize for his win.

That's right! The shows victor won't actually be going home with a large cash prize.

ITV decided the show's contestants will only receive a flat fee for appearing on the show.

The only condition for receiving such a fee is that campmates must remain in the jungle for at least 72 hours, that is according to Metro.

So, whether a campmates win or not, as long as they last three days they will leave the jungle with their pre-agreed set fee.

The amount each contestant received reportedly varies, with the number going up depending on how famous they are.