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20th Feb 2019

8 times Calvin Klein thirst trapped us with campaigns that’d make you sweat

Good day to you all.

Denise Curtin

It’s getting hot in here.

Literally, summer is just three months away.

But, aside from that, Calvin Klein, right? Can we speak about the thirst right now?

When it comes to selling a product, it’s safe to say Calvin Klein knows exactly where to hit and exactly who his market is – people who want to feel cool, confident, sexy and lust for the same in a partner.

Admitting that his campaigns are about buying into a sexy lifestyle, Calvin has always been about pushing underwear that’s meant to “be seen”, with the iconic white waistband above the jeans as a noted fashion statement he created.

Since the early ’80s, Calvin Klein has had some of Hollywood’s most well-known faces fronting his campaigns and in 2019, that isn’t changing, with Shawn Mendes and Noah Centineo stripping down for his latest billboards.

So, in honour of the latest poster boys, we’re taking a trip down memory lane to eight times we were delightfully thirst trapped by CK.

1. Noah Centineo

Obviously, we’re going to start with the latest brand ambassador, the breakout star of To All The Boys I Loved Before and an all-around absolute hunk.

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A post shared by Noah (@ncentineo) on

2. Shawn Mendes

Another brand new face that almost caused us to pass the f*ck out, is none other than Shawn Mendes featuring a student kitchen backdrop.

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A post shared by Shawn Mendes (@shawnmendes) on

3. ASAP Rocky

What a ride. Literally.

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4. Jamie Dornan

This one was my second favourite campaign shot ever. No expansion needed.

5. Eva Mendes

My favourite campaign ever which also featured a young Jamie Dornan… it’s an obsession, clearly.

6. Kardashian and Jenner sisters

Featuring all five sisters looking confident, sexy and rocking a bump.

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7. Travis Fimmel

Early noughties shoot meets Vikings rugged babe = hello.

8.  Mark Wahlberg

And finally, the pièce de résistance – it wouldn’t be a listical of CK if we didn’t talk about this legendary 1992 shoot.

A delicious, delicious scroll.