8 times Calvin Klein thirst trapped us with campaigns that’d make you sweat

Good day to you all.

It’s getting hot in here.

Literally, summer is just three months away.

But, aside from that, Calvin Klein, right? Can we speak about the thirst right now?

When it comes to selling a product, it’s safe to say Calvin Klein knows exactly where to hit and exactly who his market is – people who want to feel cool, confident, sexy and lust for the same in a partner.

Admitting that his campaigns are about buying into a sexy lifestyle, Calvin has always been about pushing underwear that’s meant to “be seen”, with the iconic white waistband above the jeans as a noted fashion statement he created.

Since the early ’80s, Calvin Klein has had some of Hollywood’s most well-known faces fronting his campaigns and in 2019, that isn’t changing, with Shawn Mendes and Noah Centineo stripping down for his latest billboards.

So, in honour of the latest poster boys, we’re taking a trip down memory lane to eight times we were delightfully thirst trapped by CK.

1. Noah Centineo

Obviously, we’re going to start with the latest brand ambassador, the breakout star of To All The Boys I Loved Before and an all-around absolute hunk.