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Celebrity

31st Jul 2012

Will.i.am Wants To Make Recycling Cool To Appeal To Younger Generations

The green fingered Voice UK judge has teamed up with Coca Cola to revamp recycling.

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Will.i.am wants to make recycling a “cool” thing for teenagers to take part in.

The musician has teamed up with Coca Cola to promote a new sustainability and recycling initiative Ekocycle.

The initiative aims to raise awareness and funds to support the environment.

The Voice UK judge is interested in art and fashion and hopes that by implementing his knowledge of these subjects into a recycling campaign he will inspire young people to care more about the planet.

The star told the New York Daily News: “If you think about [recycled] products now, none of them are cool.

“You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool,” he said.

Will.i.am is a judge on BBC One’s The Voice UK

Will.i.am said that he wants to be remembered for more than just his music.

Speaking to The Guardian the singer said: “I know I will be [in music] 20 years from now. But it won’t be the only thing I’m doing. These days, it’s science and technology that I think about most. Every day for four years I’ve thought about making products, or doing something in the social connectivity world and I’m looking for code writers at the moment to realise this? I wanna go back to school and take a computer science class.

“I’m planning the next 20 years. I wanna still be relevant in popular culture but it ain’t gonna be for music. I don’t wanna be like, ‘Remember this song! [Sings] I gotta feeling!’ I don’t want to be doing this when I’m 57,” he said. 

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