Taylor-mania reigns supreme.
With the internet buzz just about simmering down after Taylor Swift was spotted in attendance at the Chicago Bears versus Kansas City Chiefs game, with none other than Travis Kelce’s mum by her side, we are now seeing the aftermath of Taylor’s powerful influence bleeding into the sports world.
Rumours have been swirling that the Midnights singer is romantically linked to the NFL player, but nothing yet has been confirmed.
However, it seems just the idea of Kelce being Taylor’s beau has been enough to boost sales and female viewership in the NFL, as well as having a trickle-down effect on certain brands and podcasts.
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According to AP News, sales of Kelce’s number 87 jersey have shot up nearly 400% since the Bad Blood singer was seen cheering him on.
Brands have taken advantage of Taylor’s meme-worthy appearance and capitalised on the ‘seemingly ranch’ dip-gate for her chicken tenders as salad-dressing brand Hidden Valley changed its name to “Seemingly Ranch” on X, formerly known as Twitter.
Heinz also jumped on the bandwagon, as they announced on Wednesday, September 27th on their Instagram that they would be releasing limited-edition bottles of ‘Ketchup and Seemingly Ranch’ in the near future.
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Other notable impacts connected to Taylor’s new Sports Girl era have seen Kelce’s Instagram followers shoot up astronomically, as he gained 600k new fans since he was linked to her.
His podcast, New Heights With Jason and Travis Kelce, also went straight to number one on the Apple Podcast charts in the United States this week.
It truly is Taylor’s world, we are just living in it.
And, with that, from now on, we just have one question that we will always want the answer to:
