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06th Jun 2019

Mrs Hinch is currently being investigated by the Advertising Standards Authority

Rebecca O'Keeffe

mrs hinch

Not great for her.

Mrs Hinch has become famous for cleaning – and she’s very good at it.

With over 2.5 million followers on Instagram, it makes sense that she would use her profile to make some money.

The influencer regularly teams up with brands, to promote their products.

And now, it seems as though Mrs Hinch is being investigated by the Advertising Standards Authority.

According to the BBC, the investigation follows three complaints made earlier this year over the “labelling” of product advertisement posts.

You know the #spon and #ad kind of stuff? Yeah, that.

Mrs Hinch has spoken about the investigation, opening up to the BBC about the scenario.

“Being authentic and transparent is incredibly important.”

View this post on Instagram

Good morning my Hinchers! Happy Sunday! One of my fave days to have a little Hinch around the home and then of course eat Yorkshire puddings with gravy ? So yesterday was a very very special day for me and my two handsomes (3 of course if you include Mr Hinch ?) Henry had the best birthday , and if only he could understand how loved he is by not just me and Jamie but my Hinchers too I think he’ll be just as blown away as I am! Also thank you SO much for such beautiful messages and comments on our Baby Hinch shower. I spent a few hours with the very special ladies in my life , we played games , enjoyed yummy food and drink, had a good catch up together and my wonderful photographer captured the most amazing memories which I will always cherish and of course pop into my baby scrap book ? ?? Thank you to everyone who made it the perfect afternoon ! From my beautiful family and friends, to each amazing supplier that work SO hard to make little Dreams yet Big Days come true. You deserve the recognition and success .. I will share their details for you all below. Have a wonderful day my Hinchers , thank you for making my account as powerful as it is .. it’s all because of you ? All the best ? Love from Me Jamie Henry and bump xxxx #mrshinch #mrandmrshinch #babyshower #imahincher Venue: @moorhallweddingvenue Photographer: @jasmine_jade_photography Light up letters: @limelightsessex #gifted Food: @amaze_and_graze Balloons: @floatingconfettiballoons #gifted Cake: @dunstablecakehouse Cake pops: @_partypops #gifted Hair: @carlywilliamshair Makeup: @makeupbygeorgiax Dress: @laclosetdechanel Centre pieces: @ellies_finishing_touches #gifted Invitations: @silkbeau #gifted

A post shared by Sophie Hinchliffe (@mrshinchhome) on

“I want to ensure my community are clear about any content that is part of a commercial partnership, and that which isn’t.”

“I’m fortunate that brands want to work with me, but I only collaborate with those that I genuinely like and would recommend to people.”

She continued: “I continue to learn a lot, but feel my community are clear about any content that is part of a commercial partnership, and that which isn’t. In fact, I’m overly cautious when it comes to these guidelines and will continue to be.”

The rules for social media influencers are relatively simple.

They must make their commercial relationships “transparent and unambiguous” at all times.

That means simply adding the correct hashtag where applicable.


ASA,Mrs Hinch