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01st Feb 2023

Molly-Mae’s nursery leads to spike in demands for replicas

Many parents are feeling pressure to recreate celebrity interior trends.

This week saw Love Island Molly-Mae Hague and Tommy Fury welcome their first child together.

The pair broke the internet a little bit when they introduced their little girl, who they have named Bambi.

In one Instagram photo, the new mum shared a snap of Bambi in her nursery, and it’s clear that the picture has inspired many other parents to replicate the decor.

Molly-Mae and Tommy opted for cream, palled walls, soft furnishings, a clear crib and a light up sign on the wall displaying her name.

Since then, searches for nursery decor have surged massively.

Within 24 hours of posting her nursery photo, Google searches for ‘Molly Mae nursery room’ increased by +5,000% , while searches for ‘baby nursery design’ spiked by 2,400% and searches for ‘baby bedroom furniture’ surged by 1,329%.

While it can be handy to look to stars for influence, many parents also admit that they feel pressure to recreate celebrity interiors for their own children.

For instance, Next surveyed 2,000 parents with children over the age of 16 and found that 500,000 parents in the UK feel pressure to create a bedroom for their children that is Instagram worthy.

Speaking on these findings, interior design expert Nicola Rodriguez said that when you consider the power social media has, it’s no wonder parents are under pressure.

“In my line of work, I often see the pressure put on parents by social media,” she said. “Wealthy reality stars from shows like Love Island fill our feeds with images of their stylish living spaces featuring lavish and desirable design elements.”

One trend she notes is designing children’s rooms to resemble adult bedrooms, or to act as a mini home within their home.

She said: “I’ve seen a rise in children and teenagers wanting bedrooms that resemble their very own small living space with TVs, seating areas, display units, and walk-in wardrobes – almost like a reflection of what their parents have in their bedrooms and wider home.”

What do you think? Have you felt pressure to make your child’s bedroom Instagramable? Let us know in the comments.

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