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11th Nov 2021

Louise Cooney launches new activewear brand Cloo

Louise Cooney

We need it already.

Louise Cooney has only gone and released her own activewear brand and we’re here for it.

The influencer now has launched two different businesses over the last three months.

Launching Cloo, the 29 year old is aiming to bring out an active-wear range for women that combines a mix of fabrics that she has been working on through lockdown.

This release follows after Louise launched her own drinks venture with West Cork Distillers, working with them on a low calorie wine spritzers over the past two years.


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A post shared by CLOO (@clooactive)

The new clothing range has been designed in Ireland but manufactured in China, and allows Louise to combine her love of fashion and working out.

It comes in seven different styles and three colours, dusty pink, grey and black, with prices from €35 to €95 and are available in sizes 6-18 and more is on the way.

“I’m very lucky that I regularly work with incredible brands but it’s only natural that I’d like to have my own,” Louise told the Irish Independent.

“I’m probably best known for my fashion credentials and I love working out. I shared so many different work-outs when we were in lockdown.


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A post shared by Louise Cooney (@louisecooney_)

“I understand my audience and I see the return on investment when I work with other sports brands.”

Investing all her savings into the business, Louise is the sole investor and took a risk with this new business.

Knowing she’s mostly wearing activewear herself since the pandemic began, Louise feels that this type of clothing is more her than releasing dressier pieces – but plans to dive into accessories at some point too.

Cloo is set to be released this month.