Just in time for NYFW.
Kourtney Kardashian has been announced as the newest and latest ambassador and collaborator for Boohoo.
The reality star is bringing sustainability to her collab with the fashion brand as she delivers two capsule collections, launching this month.
The project has been in the works for a year now, with Kourtney aiming to help people make more informed choices when it comes to fashion.
Kourtney and the design team have now created the first 45-piece capsule collection which captures “a social content
series and gives a first-hand account of the experts they met on and off camera, the conversations they had, what they
discovered and how this continues to inform the project and the boohoo brand into the future.”
In her series, Kourtney will also speak to experts to help her and consumers get a better understanding of worker welfare, human rights, textile waste, upcycling, resale and vintage fashion.
Kourtney also worked alongside the Kardashian’s longtime friend Stephanie Shepard to help with the more difficult questions when it comes to style and sustainability.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line,” Kourtney said.
“It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”
The collection comes out just in time for New York Fashion Week, with the goal to make it as easily accessible to all.