Kim Kardashian’s new video game is doing very well, so well in fact that it is set to earn her up to $200 million a year.
Yesterday her free game Kim Kardashian: Hollywood ranked number three in the iTunes chart and when she released the game on June 25, it was second in the free apps category.
Douglas Creutz, a financial analyst, said in a recent Bloomberg article that the video game could net the reality star “$200 million in annual revenue”.
“Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,’ said Creutz.
Kim spoke to E! News yesterday saying: This project has been an amazing experience. I’m so excited that people are enjoying the game!’
“I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game’s design details and continue to do so with the updates we are bringing out,” she added.
Glu Mobile shares have risen 42 per cent since the game was released last month, another measure of its huge success.
Although the game is free, players can buy digital accessories so purchasing $5,000 in virtual money works out to around $4.99 in US dollars. We imagine it could get pretty expensive as a pair of shoes are priced at about $4,000 in the game!
