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14th Nov 2019

We are in LOVE with the dress that Holly Willoughby wore this morning, but it cost €500

Rebecca O'Keeffe

holly willoughby


In fairness to the beautiful Holly Willoughby, you can’t deny that she always looks completely gorgeous.

No, she doesn’t dress like your typical movie star (all the time anyway) or a couture runway model (which is fair enough!) – she just dresses perfectly wonderful, all the damn time.

She always looks put together, and wears outfits that we would genuinely want to wear ourselves.

In fact, we actually have been known to buy bits that Holly has worn.

Almost every day, the presenter posts a snap of herself on Instagram, showing off her outfit of the day.

And every day, we go on, excited to see what she’s wearing.

Yeah, we’re super fans… don’t @ us.

She posted a divine snap this morning of herself wearing the most gorgeous printed midi dress, and needless to say, she looked incredible.


View this post on Instagram


Morning Thursday… Today’s #hwstyle?✨ on @thismorning dress by @markuslupfer ❤️

A post shared by Holly Willoughby (@hollywilloughby) on

Holly captioned the snap:

“Morning Thursday… Today’s #hwstyle?✨ on @thismorning dress by @markuslupfer ❤️”

The dress is from Markus Lupfer, and is described on site as:

“Always be the best-dressed guest, or the most stylish host, with the effortlessly chic Tara dress.”

“This stylish midi features a tie-back and is adorned in our new-season Winterbloom floral print, inspired by the bold and colourful desert flowers of Alaska. Pair with heeled sandals and get ready to steal the show!”

The only issue? Well this beautiful dress is currently retailing for a whopper €495. Yikes.

However, if you are looking to invest, we suggest you act fast – it’s selling out quick!