Forget The X Factor – Simon Has Discovered The Next Big Thing

Simon Cowell has taken to sleeping in an oxygen chamber at night believing it to be the “Fountain of Youth”.

The music mogul is known for fighting the signs of ageing with botox and fillers and apparently underwent a neck tightening procedure earlier this month.

According to The Belfast Telegraph, the 53-year-old arranged for an oxygen chamber to be delivered to his home and spent an hour a day in the vessel, sometimes sleeping in it.

Other stars who have invested in oxygen chambers include Michael Jackson who reportedly resorted to napping in an oxygen chamber to fight the signs of ageing.

We gotta fight, fight, fight...

"Simon feels as if he's found the Fountain of Youth and he's considering investing in a more permanent machine. He's convinced that he can stop the Ageing Factor and look great for many years to come," an insider told National Enquirer.

The X Factor USA judge has also reportedly undergone placenta facials to try and stave off wrinkles and will try any unusual anti-ageing process once "Simon will be the first person to tell you that he doesn't mind getting older," the source said.

"But the truth is he'll try anything that keeps him looking like he's in his late 30s or early 40s."