Blake Lively is officially launching her own hair care brand

Blake Lively is finally releasing her own beauty line

The actress, who is in the middle of promoting It Ends With Us, confirmed the exciting project yesterday.

Blake confirmed she's been working on this line for seven years, but now it is finally time to launch it.

The collection includes eight products including shampoo and stylist products.

She explained that she's always thought her hair was "the single most identifiable part about me".

"It’s my longest companion in life. For 36 years and counting. And like any relationship, it’s healthiest when you take good care of each other.

"To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error.

"I spent 7 years (I know. It toggles between impressive and wtf took so long) obsessively developing every detail of my newest baby, Blake Brown Beauty.

Blake explained that her line offers the same red carpet and salon value but is more affordable.

"There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there. (Refer back to 7 years in the making).

"I also wanted scents that felt like fragrances I would actually buy as high-end perfume. I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family," she shared.

The actress confirmed her line is vegan, cruelty-free, and formulated without sulfates, silicones, parabens, synthetic dyes, etc.

Lively said she couldn't be prouder of what they've created.

Her line will launch in America on August 4th and online on BlakeBrownBeauty.com on August 5th.

We cannot wait to try it.

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