This is just the kind of thing we like to hear. Nothing like it to cheer up whatever woes we may have about the weather, our working day, the upcoming mid-week slump… well, anyway, this will get you buzzing again…
Beckham is about to get his pants off again.
The H&M model is launching his second set of underwear adverts for the brand in the US this week.
We’re predicting a Google Image collapse…
The advertisements will collide with a ‘statue-stunt’ planned by the retailer, with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco. New products will also be added to the collection later this year.
The soccer star and dad-of-four said he was pleased with the consumer reaction.
“I’m very happy that so far people seem to like it, and the first season was incredibly successful,” Beckham said.
“The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”
Beckham said he did not have help getting in shape for the adverts, where he was minimally dressed in front of the cameras. That’s the kind of man we like…
“I did nothing different,” he says.
“I’m naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!”
Beckham was a champion of the London Olympics and said; “I was incredibly honoured to be part of the team that helped bring the Olympics to my home borough, city and country. I always knew we would put on a fantastic event, but it has exceeded even my most optimistic expectations.”
So handsome and, yet, so modest…
