Sight-seeing has taken a whole new twist, and one we know we will enjoy!
H&M’s latest advertising campaign has taken quite a strange turn, for the better that is. Somebody in the marketing office came up with the idea to plaster the White Cliffs of Dover with Beck’s bod.
Yes, indeed. Apparently David Beckham’s underwear photographs didn’t cause enough of a stir when they were unveiled at the start of the year to celebrate the football star’s collaboration with the brand.
Cities across the world were being taken over by huge billboards depicting Beckham’s wondrous body in his white underwear, making lots of ladies, and gentlemen of course, happy.
Months later, the H&M have decided to get us talking once again, projecting Beckham’s underwear pictures across the popular tourist site ot celebrate his role as a Great Britain Olympic ambassador.
That’s all there is to say. Now let’s just sit back and enjoy.
Thanking you H&M…
David Beckham’s H&M campaign projected across the Cliffs of Dover.
