Dozens of volunteers are set to try the latest in customer feedback trials – by using the British Airways ‘happiness blanket’ on trans-Atlantic flights.
The airline plan to analyse the data collected from the blanket records to provide the ultimate in-flight experience by adapting their service to the colours.
Blue signifies calm, peace and relaxation, and is seen most often when the person is sleeping deeply. The blanket displays crimson when the passenger feels stressed or anxious.
In the latest social experiment, BA will monitor colour patterns for changes to in-flight services from the timing of meals, to the menu and the movie options.
Henry Harteveldt, travel analyst with Atmosphere Research Group approved of the move, saying airlines are competing to stay unique and offer the best services to flyers:
"People are traveling longer and longer distances, and the ability to get good rest is more important. To be successful, you have to be rested and alert, and what the airlines have found is, people will pay for it."
British Airways have launched a range of alternative customer improvements to their flights, including ‘slow tv’ to lull passengers into a hypnotising effect.
