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12th Jan 2018

You probably know the mascara that’s number one on Pinterest

Cathy Donohue

number one

If there’s one makeup item we can’t live without, it’s mascara.

Although concealer is a close second and brow pencils are life, mascara has the power to make you look more awake and alert which is a big ask some mornings.

We have a few faves when it comes to mascara but there’s one we keep coming back to time and time again, Too Faced Better Than Sex.


The brush has a unique shape (wide at the top and bottom, thinner in the middle) that somehow manages to coat every lash, achieving the type of volume that’s normally associated with falsies.

A post shared by Too Faced Cosmetics (@toofaced) on

According to Allure, Pinterest users saved/repinned this particular mascara over 61,000 times in 2017, putting it in the number one spot.

If that’s not enough to convince you, this mascara was awarded the Number One Mascara in the United States last year.

Too Faced founder Jerrod Blandino announced the news on his Instagram account and if you haven’t tried it yet, we highly recommend.