It seems that WAG culture is making a comeback.

From their sideline fashion to their impeccable makeup glam, these women lead the way when it comes to beauty movements.

The newest makeup fad to make its way into our lives is their stunning game-day glam.

This signature look is soft, neutral, and, most importantly, will withstand the elements while you cheer your significant other on.

It is also makeup that will go with any team colours!

WAG makeup can be achieved by using a neutral shade of eyeshadow, a winged liner, a nude lip, and a light and bright foundation.

This look is often sported by like likes of Brittany Mahomes, who is a regular at the Kansas City Chiefs games to see her quarterback husband, Patrick, in action.

However, the most important product for the look is a good setting spray to ensure it lasts all day long - no matter the weather.

Ashley Myriee, the makeup artist for Kansas City Chiefs WAG Chariah Gordon, tells Glamour that the secret to getting that flawless skin glow is patience.

"Take your time when you're blending your foundation or concealer. It'll come out flawless each time, so never rush a good blend."

The pre-application stage is equally important, according to makeup artist Allison Kaye, who tells the outlet that most of her WAG clients invest heavily in their skincare.

"Use a good primer, because the makeup needs to last through any pregame festivities and a near four-hour football game,” she says.

"My secret is that I use lip liner as lipstick because it lasts way better."

Allison adds that this makeup look earns it's popularity because it meets the WAG criteria.

“The girls love to be glammed, but not overly glammed, and it's something that goes with their team colours and game-day outfits.”

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