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25th Aug 2016

Urban Decay come under fire for a Tweet that seems to mock mental illness

Cassie Delaney

We’re hoping this was simply a case of human error.

Cosmetics brand Urban Decay are facing a lot of negativity on Twitter today after they posted an image promoting their All Nighter Liquid Eye Liner.

The image is of a wrist with multiple thin lines of swatches and the caption reads:

“Ready for some Razor Sharp Swatches, UDers?”

Users were quick to point out the connotations of the word razor and the think lines on the wrist that could be perceived as cut marks. The image could be triggering for anyone suffering from self-harm.

Other users were quick to defend the brand noting that swatches are usually tested on the forearm.

What do you think?

Is it a distasteful joke or is this just a mishap?

Let us know in the comments or get in touch at [email protected]