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Beauty

09th Oct 2018

UPDATE: Leaked email from The Ordinary founder gives details of the brand’s closure

brown thomas

It’s all a bit mental.

Late last night, the owner of The Ordinary and it’s big sister brand Deciem took to Instagram to say there was “major criminal activity” going on within the company.

Many fans of the brands were shocked by the cryptic video he posted, however, Cosmopolitan obtained an email from the owner, Brandon Truxe, which states he told employees to close all stores (except one) today.

The email read:

“Please close all UK stores except the one near Spit-a-Field Mark iT [sic] as of immediately and until February 2019.”

It also said that any employees that did not follow his instruction, or as he put it “disrespects the guidance”, “will be terminated tomorrow.”

It was also instructed that the Deciem homepage be turned into a HTML page, which has already been done.

In the video posted last night, Brandon said: “This is the final post of Deciem, which we will shut down all operations until further notice, which will be about two months.

 

View this post on Instagram

 

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. ?? ?. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

“Almost everyone at Deciem has been involved in a major criminal activity which includes financial crimes and much other. You have no idea what a soldier I’ve been for more than thirteen years.”

He ended with: “It’s all ending now.”

In the caption of the video, he also wrote a lot of incomprehensible sentences, and called out some major Hollywood stars – although it’s not known what he’s calling them out for.