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Published 16:08 10 Aug 2015 BST
Updated 16:54 10 Aug 2015 BST
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It’s not all bad news though, as Jan Ahlgren, founder of niche fragrance house Vilhelm Parfumerie, believes a good quality scent can age like fine wine.
The top tips? It’s all down to storage…
"If you store it correctly and avoid direct sunlight, fragrance can be like wine…it improves over time.
"I would suggest keeping it in a closet so that it's protected from sun, heat and radiators. Another great place to store it is your bedroom drawer!"
Travelling on holidays? Pop your perfume into the fridge, as light and heat can distort the properties of the bottle.
Ahlgren suggests looking out for three tips:

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