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The Serum Foundation is back from The Ordinary
The Ordinary has brought back its cult-favourite Serum Foundation for a limited-time.
The bestseller is the latest discounted product that’s returning due to popular demand.
It’s available to shop in selected The Ordinary stores as well as the website: theordinary.com for €7.80 / £6.40.
Confirming its return, the brand said: “At the end of 2022, we decided to bid farewell to a staple within our range. After seeing all of your enthusiasm for bringing back this much-loved formulation, we decided it’s time to get reacquainted.
“Special in its simplicity, our serum-based [foundation] offers pigment and buildable coverage for an exceptionally smooth, natural finish that showcases your real skin.”
The highly-requested hybrid product offers the same lightweight, buildable coverage and skin-like finish that made it a fan favourite the first time round.
The range is also inclusive with 36 different shades to choose from very fair to medium to very deep.
Fans were happy about the announcement of the Serum Foundation’s return, with one commenting on Instagram: “Literally haven’t found another foundation in the meantime, thank god your back!”.
Another wrote: “Are they baaaaack? Ohmygosh I bought 5 when they were discontinued and I am on my second last one!!!!”.
While a third said: “So happy to see this come back! Best foundation out there!”.
Although there’s currently no plans from The Ordinary to keep the Serum Foundation as a permanent fixture, the brand is asking customers to give their honest feedback on Instagram.
They wrote: “As always, we welcome all feedback, which we’ll be closely monitoring to send off to our lab.”
You can shop the Serum Foundation for a limited from The Ordinary Ireland and The Ordinary UK.
