Singer Enrique Iglesias is the latest singer to step into the popular and profitable fragrance market.
The popstar has paired up with leading global beauty company Coty Inc. to develop his own line of signature fragrances.
Iglesias, who is the long-term partner of tennis star Anna Kournikova, has enjoyed sales of over 100 million albums worldwide in his career to date.
“Enrique Iglesias is without question one of the most inspiring and talented artists in modern music,” said Michele Scannavini, CEO, Coty Inc. “We look forward to translating Enrique’s passion, authenticity and energy into a fragrance powerhouse.”
“I’m confident that together with Coty’s expertise I’ll be able to create a fragrance that’s attractive to everyone, in particular to my fans. I hope it gives them confidence and makes them feel empowered,” said Iglesias.
“We are thrilled to partner with the talented Enrique Iglesias,” said Renato Semerari, president, Coty Beauty. “This partnership provides us with a great opportunity to expand our business in emerging markets, particularly in Brazil, the world’s largest fragrance market, as well as in our other key fragrance markets.”
The House of Enrique Iglesias is expected to release its first fragrance in the summer of 2014. If the first one isn’t called Hero, we’ll consider it a grave marketing mistake…