With a name like Kardashian, you’d think that the famous family would have been able to come up with an original name for their much anticpated make-up line or at least would have checked if the name they picked was already in use.
Chroma Makeup Studio were the first cosmetic competitors to challenge the Kardashian’s latest brand and now a small Florida based business that sells a line called Kroma Makeup (without the ‘h’) have accused the fame hungry siblings of infringing on their trademark.
Kim, Kourtney and Khloe are famed for their heavily made up faces and claim to be 100 per cent involved in the line. Speaking to People magazine Khloe reveals “My sisters and I have been asked numerous times to do a makeup like, but we don’t just want to slap our names on something. It has to be something we’re 100 per cent hands on with; we’re not just like, ‘We want a blush – make it pink.”
Kim shares her kontouring secrets on Twitter
The youngest of the three also says the line benefits from having three different designers with three different complexions which makes it attractive to a wider audience (ker-ching!)
But, following not one, but two cease and disist notices, it’s unsure whether the brand will be able to continue under its kurrent name in the New Year. Finger krossed…
