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09th Mar 2021

Suzanne Jackson issues apology after Keilidh Cashell controversy

 “We are a customer-centric brand.”

Suzanne Jackson has issued a statement after the recent Keilidh Cashell controversy.

Irish beauty mogul Jackson, also known as SoSueMe, has faced a substantial amount of criticism over the past week after she re-released an eyeshadow palette created alongside Cashell, without crediting her.

Jackson and Cashell, also known as Keilidh MUA, had collaborated in 2018 on the Urban Bible Palette, which has since been re-released due to popular demand.

Fans were quick to notice, however, that Cashell’s name had been removed from the packaging – a point that Jackson has said is due to Cashell’s expired contract.

Jackson released a statement last night addressing the controversy, which had led to hundreds of complaints being shared on her Instagram page. The post announcing the return of the palette has since been deleted.

“Keilidh and the SOSUbySJ team worked very closely together to create the collection that initially launched in November 2018,” the statement reads.

“Keilidh’s contract was then complete by November 2019. At that time, there was an option to extend the contract but it was mutually agreed upon, not to.

“Since then, we have had demand from our customers who wanted to buy the palette. We are a customer-centric brand, since day one, our customers have always been at the heart of everything we do. It was, for this reason, we decided to bring it back.

“We would like to address that we in no way intended to discredit Keilidh and the creativity that she contributed to this palette.”

The statement went on: “It did not make sense to re-package and rename the product. We truly believed that keeping the palette in its original form was a testament to Keilidh and the demand she had created for this product. Of course, as we were outside the contract, however, we could not print her name on the product.

“Saying this, what we would like to apologise for, is not communicating to Keilidh our intentions to bring the palette back to the market. This was a missed step on our behalf and for that, we apologise.”

“We will learn from this because we care about the people who collaborate with us and are associated with our brand. We would like to reiterate that there was no intention here to hurt or upset anyone.”