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02nd Nov 2023

Sinead Keary the Label and BySK makeup open co-branded luxury store in Dundrum this weekend

Sinead, Sarah Keary

We can’t wait to pop in!

Irish sister duo, Sinead Keary and Sarah Keary have announced the opening of their brand new pop-up space in Dundrum Town Centre. 

The 350-meter store on the ground floor opposite Zara will showcase ‘Sinead Keary The Label’ and ‘BySK’ under one roof.

The stunning clothing and makeup collections will be available to browse ahead of the Christmas season while the store itself will generate eight new jobs in the luxury retail space.  

Sinead Keary The label first launched in November 2020 “amid a gap in the market for stylish luxury basics at an attainable price point”. 

The brand has since built a cult following in Ireland and farther afield with her collection of iconic, luxury wardrobe staples. 

The Label is known for its stunning quality materials, and fit and all styles are available in UK sizes 6 to 20.  

BYSK – from award-winning MUA Sarah Keary – first launched in 2020 and is loved by celebrities like Vogue Williams and Amy Huberman. 

Sarah Keary says she sources “the best quality ingredients and formulae to perfect the expanding affordable-luxury BYSK collection” – all of which is cruelty-free. 

Speaking about the exciting opening Sinead and Sarah said: “This is a huge moment for us. To have Dundrum Town Centre believe in and support our brands enough to enable us to launch our very own pop-up store here, makes us feel incredibly proud. 

“We cannot wait for the pop-up to open and are looking forward to meeting all of our existing and new customers over the coming weeks.” 

The Sinead Keary The Label and BySK by Sarah Keary pop-up will open in Dundrum Town Centre on Saturday November 4th and will remain there until late January.