We love a bit of good beauty news.
MAC cosmetics is hitting the high street and landing in select stores across the UK and Ireland from July 29th. The world famous make-up line will also be available to buy via the Boots website. It seems the move is an effort by the brand to become more accessible to its customers.
Speaking on the announcement earlier today Terry Barber, Director of Makeup Artistry at MAC said;
‘It’s a natural step for MAC to pair with an iconic British retailer such as Boots. Everybody shops at Boots! MAC is a people’s brand and through Boots, it’s now closer to the consumers who love it.’
It seems the first wave of products will be the ‘hero’ products of the brand, so we’re talking about the legends that include Studio Fix, Strobe cream and of course we can’t forget the icon of red lipsticks… Ruby Woo.
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It’s not yet clear which Boots stores will stock MAC here in Ireland but we do know the launch coincides with National Lipstick Day on the 29th and as such, lucky customers will be treated to a give-away in store of MAC’s iconic Ruby Woo to celebrate.
Keep an eye on Boots.ie for further announcements on stores and terms and conditions for the giveaway.