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Published 12:10 1 Jun 2017 BST
Updated 12:17 1 Jun 2017 BST
Over a quarter of a million likes later and it's fair to say that fans and well and truly losing their sh*t.
The line is due to arrive in the autumn, and according to reports the first release will be a holographic lip product which was used during the Fenty x Puma spring 2017 runway show.
Fenty fans are already signing up for a mailing list to let them know when they can get their hands on the goodies.
Girl my bank account is not. https://t.co/u8IStODlTg
— Honey Dew (@honeysdew) May 31, 2017
IM READYYYYY!!!?? #FentyBeauty pic.twitter.com/nWxBPiZe0S
— Jaleesa H. ? (@jTeeBeauty) May 31, 2017
I don't even wear makeup and I'm excited
— Olivia Pope Jr ✨ (@ordinaryydream) May 31, 2017
Me: I have so much makeup I don't need to buy any makeup at all Rihanna: so....I'm releasing makeup Me: pic.twitter.com/qcKOhfVZgZ
— Eefa (@eefababy) May 31, 2017
Kylie cosmetics will have a open casket viewing ? pay your respects Fenty beauty by Rihanna is coming ?
— jocelyn (@pattonxaja) May 31, 2017

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