If you’re like 99% of Irish women, you’ve uttered the phrase “Thanks, Penneys” more than once when receiving a compliment about your clothes/shoes/handbags. You may very soon be doing the same for your nails and brows though, as today is a big day for the Irish budget chain.
Two weeks ago beauty entrepreneur Monika Mohindra of the Love Beauty brand announced that she would be launching a nail and brow bar business across Primark and Penneys stores throughout the UK and Ireland.
The expansion into beauty treatments will see Penneys shoppers offered threading, tinting, extensions and a multitude of manicure services alongside their fashionable wares. Manchester, Liverpool and Dublin’s Mary Street store are the first ports of call for this new venture. In the world of fast fashion, it seems apt that the launch date is already upon us and shoppers in the capital can now avail of beauty treatments, Penneys style.
— Love Beauty (@LoveBeautybyMM) September 29, 2014