Will this catch on?
Derry-based, RoCo Hair, has introduced a new Gender Neutral Price Menu as they believe that males and females should pay the same amount when getting their hair done.
Salon manager, Leonie Sheehan, contacted us today to explain the reasoning behind the idea and how it’s caused quite a commotion among the clientele at RoCo.
Eco-friendly RoCo opened its doors in 2011 by Connor Grant and Ronan Stewart who have over thirty years of combined experience in the hair industry.
They hope that their initiative will catch on, making “generic pricing” a thing of the past as essentially it’s the “same service, same product, same time”.
This is what Ronan had to say on the matter:
“It’s been custom and practice in most hair salons to charge more or less for a service based on a clients gender , rather than the length of hair. We believe that introducing one generic pricing system will help us to promote a fairness and equality across our salon”.
“We at RoCo know that this gender neutral pricing system will be a huge hit, and trust that other salons will follow our example, making prices equal for both men and women”.
“Having researched the issue of gendered pricing in close consultation with our clients, we are satisfied that the new gender neutral structure is the best way forward and we look forward to hearing the feedback from new and existing customers over the next few months”.
RoCo is a five-star hair haven, that places an emphasis on the importance of sustainability using organic colour and products.
It’s an interesting idea and we can’t wait to see if other salons follow suit…