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27th Mar 2019

This was the most popular mascara of 2018, and we’re not surprised at all

Rebecca O'Keeffe

We just love this product!

2018 was an exciting year for the beauty industry.

We saw the introduction of some truly amazing products, trends and looks.

However, sometimes the most popular products are the most simple – at least when it comes to beauty must-haves.

Sure, we all want the mad holographic palette from Fenty Beauty, but where would we be without a good mascara?

Nowhere fun, that’s for sure.


Pinterest revealed the most pinned and searched beauty products of 2018 a while back, and a glorious mascara topped the list.

Lancôme’s Monsieur Big Waterproof Mascara was one of the most in-demand beauty products in 2018, according to the platform.

Pinterest said that searches for the mascara have recently increased by 316 percent.

Pretty impressive.


The social platform also shared the news that the most popular nail polish of 2018 was OPI’s Steady As She Rose.

A pink polish with unique grey undertones, this product from OPI stood out from others this year.

HOWEVER, despite the fact that Pinterest users saved more than 100,000 photos of the shade, OPI discontinued the polish.

We reckon they may soon change their minds about this one.