This is the most pinned lipstick on Pinterest, and we can totally see why

SUCH a nice shade!

Pinterest is the BEST place to go for inspiration. Wondering how to furnish your new apartment? Pinterest. Looking to change up your hair? Pinterest. Desperately seeking beauty inspiration? Pinterest baby! It's where I go to seek out beauty trends, and to see what products are getting the most love. And in terms of lipstick, there is one particular product getting pinned more than any others. Yep, the most pinned lipstick on Pinterest (so you know it's a good one!) NYX's Soft Matte Lip Cream has been pinned over 183 thousand, making it one of the top pinned lipsticks on the site. As for the most popular shade (it comes in so many!)? London appears to be the most loved colour option for this baby. According to Boots.ie, where the lip creams are available in every colour: "Neither lipstick nor lip gloss this matte lip cream is a new kind of lip colour that goes on silky smooth and sets to a matte finish." The description continues: "Soft Matte Lip Cream is surprisingly durable and unlike some matte lipstick formulas also moisturising. This fan-favourite formula is light on the lips & heavy on the pigmentation, keeping your pout looking and feeling soft. It has a gorgeous velvety soft matte finish, strong pigment and a lightweight creamy texture. Je suis obsessed. Anyway, if you want to get your hands on one of these babies, you won't have to break the bank either. NYX's Soft Matte Lip Creams are just €8 each - so not only are they unreal, but they're super affordable. Go on, you know you want to!