This brand sassed Rihanna’s Fenty Beauty… and she was having none of it

She was having none of it.

Rihanna has well and truly set the cat amongst the pigeons since releasing her hugely popular Fenty Beauty range. Yes, the singer’s first steps into the world of beauty have so far been a resounding success. Her release of a foundation that comes in 40 different shades has been praised far and wide, with customers of every skin tone and texture thanking the star for finally developing a product for everyone.

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Sep 19, 2017 at 5:27am PDT

However, one brand who doesn’t seem to be too happy is Make Up For Ever. The makeup brand took a moment to remind customers that they too have a range of 40 different foundation shades while clearly sassing Rihanna’s line.

“40 shades is nothing new to us,” they wrote on Instagram. "Since 2015, the Ultra HD Foundation released 40 shades for everyone’s unique skin tone, understanding the difference betweeen red and yellow undertones. “With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone.”

40 shades is nothing new to us -?- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion - we shall continue to develop and improve our products for pros, for you, for everyone. . . #makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration

A post shared by MAKE UP FOR EVER OFFICIAL (@makeupforeverofficial) on Sep 25, 2017 at 1:00pm PDT

The obvious dig at Rihanna’s new line didn’t go unnoticed by the singer who quickly clapped back with this response. “lol. Still ashy,” and “shook”.

A post shared by The Shade Room (@theshaderoom) on Sep 26, 2017 at 2:35pm PDT

Fans quickly spotted the comeback and obviously shared it everywhere online. While Make Up For Ever has yet to reply, we think they shouldn't bother - nobody can out-sass Bad Gal RiRi.