This makeup brand is FINALLY coming to Ireland and the hero product is a must-have

I swear by it.

We're always getting emails about new launches here at Her. From the new season drops on the high street to brand new beauty products, getting a sneak peek at what's to come is always exciting. However, one email, in particular, had me absolutely buzzing. When it comes to makeup, I remain loyal to very few products. Yes, I like to experiment with different brands and new products which means my makeup bag is ever-changing. However, there is one product, in particular, I have repurchased multiple times and now it's about to become much easier to do so. IT Cosmetics has been growing in popularity over the last few years thanks to the huge love it gets from some of the biggest beauty bloggers in the biz but unfortunately for beauty lovers here in Ireland, it was never available on this side of the Irish Sea. Their Your Skin But Better CC+ Cream is the stuff of legend so on a trip to London a few years ago, I made it my mission to pick it up and ever since, I've been repurchasing it any way I can. The hero product is a colour correcting, full coverage, hydrating cream that boasts an anti-ageing serum AND SPF 50+ UVA/UVB broad-spectrum sunscreen - yep, it's got the lot. Suffering from a lot of pigmentation, acne scarring and the occasional blemish, my skin is far from flawless and while I love the look of a sheer base, I usually need a little extra coverage and the IT Cosmetics Your Skin But Better CC+ Cream gives me all of that. It covers what I want to be covered without feeling like a full coverage base and does so while helping improve the skin quality underneath. I have gone through four tubes of this stuff and I'm not going to stray from it any time soon. And with the CC+ cream now coming in an illuminating version and a mattifying one on the way, there's definitely one that'll be perfect for you too. I will warn you though, the CC+ cream will come at a higher price point than you'd probably like at €39, but I swear, if you love it even a fraction of how much I do, it'll be worth every penny. IT Cosmetics launches in Arnotts Beauty Hall in Dublin on July 26 and you know what I'll be buying.