‘I’ve found my new favourite perfume and it’s only €7’

The new Penneys perfume is my top beauty buy of 2025

As much as we'd love to splash out on a new perfume from Chanel or Marc Jacobs, we can't afford the luxury prices.

Thankfully, we've discovered a high-street collection that has become a 2025 beauty staple.

Primark Beauty’s PS… Pro Fragrances was launched this month, and the Soul Reflections perfume is our new go-to scent.

Designed to celebrate the art of understatement, these new skin scents don’t shout, they whisper. It is crafted to sit close to the skin, and each fragrance delivers a soft aroma that enhances your natural presence without overpowering it.

Think of it as the 'no makeup' trend, but for your skin, effortlessly personal and beautifully understated. With PS… Pro, less becomes more.

The Soul Reflections Eau De Parfum's top notes include blackcurrant and mate. The heart of the scent consists of violet leaves, Ceylon black tea, and the base is bitch wood and papyrus.

At only €7, this has to be one of the nicest and most affordable scents out there at the moment.

Berry-infused fragrances are always a summer favourite, providing a mouthwatering, tropical aroma everywhere you go.

This blend of blackcurrants with Ceylon black tea strikes the perfect balance between playful and sophisticated, capturing the pace of everyday life in a scent that’s chic and versatile for all dress codes.

Available now in Penneys.